Elevating Dialysis Education
for Healthcare Professionals Worldwide
Baxter’s PD Academy is a training program designed to help doctors and nurses improve their skills in peritoneal dialysis (PD) therapy. Created by top experts in Southeast Asia and supported by a global dialysis network, the academy offers three courses—Foundations, Empower, and Advocate—to meet the needs of healthcare professionals at different stages of their learning journey.
After its success in Southeast Asia, the PD Academy expanded worldwide, ensuring that healthcare professionals across the globe could benefit from the same high-quality training and a consistent, recognizable program identity.
Baxter’s PD Academy is a training program designed to help doctors and nurses improve their skills in peritoneal dialysis (PD) therapy. Created by top experts in Southeast Asia and supported by a global dialysis network, the academy offers three courses—Foundations, Empower, and Advocate—to meet the needs of healthcare professionals at different stages of their learning journey.
After its success in Southeast Asia, the PD Academy expanded worldwide, ensuring that healthcare professionals across the globe could benefit from the same high-quality training and a consistent, recognizable program identity.
Company
Company
Baxter
Baxter
Industry
Industry
Pharmaceutical
Pharmaceutical
Deliverables
Deliverables
Branding
Branding
Challenge
Challenge
Challenge
One of the biggest challenges was creating a clear and consistent look for the academy that works across different countries and cultures. The design needed to be simple and professional so that it could be trusted and understood by healthcare professionals everywhere.
Another challenge was ensuring the academy’s message—delivering top-quality PD education—was easy to communicate, while still keeping the design flexible enough to adapt to regional needs and preferences. Balancing these elements was key to building a strong global presence for the PD Academy.
One of the biggest challenges was creating a clear and consistent look for the academy that works across different countries and cultures. The design needed to be simple and professional so that it could be trusted and understood by healthcare professionals everywhere.
Another challenge was ensuring the academy’s message—delivering top-quality PD education—was easy to communicate, while still keeping the design flexible enough to adapt to regional needs and preferences. Balancing these elements was key to building a strong global presence for the PD Academy.
